Is This The iPhone 7’s Biggest Threat?

Unless you have been living under a rock for the past few weeks you would have heard of Googles latest smartphones; the first ever smartphones made and developed fully by Google. Gone is the Nexus branding and partnerships with the likes of HTC and Huawei, as this phone only has Google branding.

Google’s latest offerings include the Pixel and the Pixel XL. The Pixel is a 5” smartphone whilst the XL has a larger 5.5” display.

The Pixels are expected to compete with the newest top-of-the-range smartphones like Apple’s iPhone 7’s as well as the Galaxy S7. Google certainly haven’t compromised on specs and have made some impressive claims during the release of the Pixel.

Let’s take a look at exactly what these new devices are offering…

Google Assistant

One of the most prominent pieces of news in relation to the Pixels is Google Assistant. Google has released the first ever smartphone with Google Assistant. The new voice assistant is different to Google Now; which was previously used to get basic information and perform Google searches. Assistant is Google’s first ever real assistant, and is expected to compete with the likes of Siri and Cortana. You can get answers to questions like what the weather is going to be and also ask it to set reminders and perform other tasks. It should be interesting to see how Google decides to differentiate Assistant from Siri or Cortana; as well as whether Assistant is able to compete with these as much as Google claims.

Unlimited Photo/Video Storage

Google’s new devices also come with unlimited back up for photos and videos. Now, with their Google Photos app, this is not new news, as it has been around for some time. However, Google has promised that the Pixel will allow you to back up 4K videos which means no more having to choose what to keep and delete on the phone or having to compress videos to get a lower quality in order for them to save to Google Photos.


Another claim that Google have made is about the battery life. Not only are they claiming that it will last you a long time (all day in fact), but what’s more impressive is how long it will take to charge. Google claim you can get 7 hours of use with just a 15 minutes of charge. This is another seemingly-optimistic claim that we will have to test as other manufacturers have made similar claims about battery but none of them have ever lived up to the hype.


The final biggest feature of the Pixel is the camera. The smartphone camera industry has been very competitive with the likes of Samsung and Apple remaining at the top. However Google claims that DxOMark Mobile (who rate smartphone cameras) have rated the Pixel the ‘best ever’ and the highest-rated camera in a smartphone. On paper this may seem likely since the phone features a 12.3Mp camera, with f/2.0 aperture. But this is, again, something that will need to be tested and compared to other devices.

It seems that Google are ready to compete with the best of the best in the smartphone industry. They certainly have some impressive claims which on paper make it seem like the Pixel is the best phone this year. But only time will tell whether this new phone will live up to the hype and determine whether ditching the Nexus brand was a good decision.

A full list of specs of the Google Pixel and the Pixel XL can be found here, along with Google’s video for the Pixel Smartphones.

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